Guiyang, Yinchuan co-host culture and tourism promotion event

A Miao dance performance is staged at the culture and tourism promotion event. [Photo/WeChat account of Shuangshuang Guiyang]

The Ningxia-Guizhou cultural and tourism exchange promotion event was held in Yinchuan on April 21, jointly organized by the culture and tourism bureaus of Yinchuan city in North China's Ningxia Hui autonomous region and Guiyang city in Southwest China's Guizhou province.

The event aimed to promote regional cooperation in culture and tourism, highlighting their unique tourism resources and products.

At the promotion conference, a Miao dance performance was presented to showcase Guizhou's charming ethnic customs to the people of Yinchuan.

Through promotional videos, presentations, song and dance performances, introductions from enterprise representatives, and lotteries, the Guiyang bureau of culture and tourism displayed Guizhou's diverse culture and tourism advantages to Yinchuan's cultural and tourism enterprises, news media agencies, and local residents.

During the event, Yinchuan and Guiyang jointly promoted their respective cultural and tourism features, aiming to expand customer sources in the northwest region and to attract more Guizhou tourists to visit Yinchuan.

The signing ceremony of a media strategy agreement between Ningxia Newspaper Media Group and Guiyang Radio and Television Media Group took place during the promotion conference, further strengthening the cooperation between the two regions.

Relying on municipal media companies, Guiyang and Yinchuan plan to build bridges for culture and tourism communication. They will promote the high-quality development of the culture and tourism industry in both cities, said Wang Feng, deputy general manager of Guiyang Broadcasting and Television.